12/19/2023 0 Comments Audience insightsBrand Follow helps foster long-term, loyal connections between Amazon shoppers and their favorite brands. When customers find a brand they love, they can easily follow that brand by selecting the “Follow” button on Stores, Posts, or Amazon Live. This library can be easily accessed in the AMC UI. Advertisers can choose to run these queries with just one click, or customize them. This can help brands get a more holistic analysis and increased visibility into cross-channel marketing efficiency.ĪMC recently added an instructional query library that provides templated analytics queries across a range of measurement options. AMC has a few new features that can help advertisers make more informed marketing decisions.Īdvertisers can upload their own pseudonymized datasets into their AMC instance, and query them alongside event-level datasets from their Amazon Ads campaigns. Built on Amazon Web Services, Amazon Marketing Cloud provides brands a secure, privacy-safe environment in which they can innovate and customize analytics based on their needs. AMC allows advertisers to run any aggregating query over Amazon Ads events like impressions, clicks, and conversions. Sometimes, brands want to see the full picture that’s where Amazon Marketing Cloud can help.Īmazon Marketing Cloud, or AMC, is a holistic measurement solution that helps brands dive into custom analytics and generate cross-media insights. The responses from both groups will help brands understand the effectiveness of their ad campaigns.Īmazon Brand Lift studies are powered by the Amazon Shopper Panel, an opt-in, invitation-only program where panelists can earn monthly rewards by choosing to share receipts from purchases made outside of or by completing short surveys. This measurement solution allows for brands to survey audiences that have been served an ad, as well as a control group modeled by machine learning. Surveys can be created in just a few minutes using templates in Amazon DSP. Brands can quantify impact for six different campaign objectives-such as awareness, preferences, and intent-based on survey responses from an opt-in panel of Amazon shoppers. Using Amazon Brand Lift, Amazon DSP advertisers can launch studies to get fast, reliable, and actionable insights at scale that help them understand the impact of their brand marketing efforts. You can have a great campaign, but how do you know it’s actually working?
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